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MREF announces the 2026 Backpack Challenge Readathon
Book lovers everywhere: The Marketing Research Education Foundation (MREF) is hosting its annual Backpack Challenge Readathon this August! Just by reading your favorite books, you can help underserved children all over the U.S. Get ready to track your minutes reading this August 1-31 to support a great cause! Eight out of 10 teachers say they have at least one student who relies on them for food, hygiene items and/or school supplies. These teachers use their own money to prov
Jul 15


2026 Race Around the World for Education sponsor profile: Sago
The 2026 Race Around the World for Education raised over $47,000 for initiatives that support social and emotional learning (SEL). Donations will go towards programs that reach underserved communities, provide seating for children with low muscle tone, individual life and grief counseling for students who have lost their mothers, and so much more! We are thankful for our sponsors who have helped us succeed in this initiative, including SAGO, a 2026 Victory Sponsor of the Race
Jun 10


The MREF Announces 2026 Virtual Silent Auction
The Marketing Research Education Foundation (MREF) is thrilled to announce a silent auction fundraiser taking place virtually and in conjunction with the Quirk’s Event – New York, running from 12 p.m. ET on Thursday, July 23 to 4 p.m. ET on Thursday July 30, 2026. The research and insights community is invited to participate in this exciting new initiative. Proceeds will be used to expand educational opportunities for underserved children. The auction will feature a curated s
Jun 8


The sixth annual MREF Race Around the World for Education
The Marketing Research Education Foundation (MREF) is excited to hold the sixth annual Race Around the World for Education ! This fundraiser is a virtual race to help educate children around the world. This year, the initiative will focus on social and emotional learning through strengthening mental health, building coping skills, and fostering meaningful connections. The MREF supports programs in underserved communities to provide the youth with access to learning experience
Apr 7


Highlights from MREF’s 2026 Month of Service
The fourth annual Month of Service by the Marketing Research Education Foundation (MREF) took place this January. The purpose of the Month of Service is to encourage marketing researchers to do good in their communities and organize service groups. Below you’ll find a roundup highlighting some of the amazing work completed by the MREF community. Reading with elementary students Start Lighthouse, a 2025 Race Around the World for Education beneficiary, provided an opportunity t
Feb 11
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