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The Marketing Research Education Foundation opens the 2024 Everyday Hero and Philanthropic Company of the Year award nomination window.

FEBRUARY 12, 2024 | SAINT PAUL, Minnesota – The Marketing Research Education Foundation (MREF) is now accepting nominations for the 2024 Everyday Hero award and Philanthropic Company of the Year award.


The Everyday Hero award recognizes a researcher who is making a difference in and outside of their community but who may not be getting the accolades they deserve. This individual is impacting their world through efforts such as:

  • Volunteering at a worthy non-profit.

  • Doing the behind-the-scenes work an organization depends on.

  • Leading and encouraging others to give back to through volunteering or other efforts.


The Philanthropic Company of the Year award recognizes a marketing research firm that leads by example in the giving of time and financial resources in relation to the size of their organization.

  • Volunteers – encourages philanthropy, supporting its employees to go above and beyond to make a significant contribution to our world.

  • Is philanthropic in its community – displays philanthropic leadership in its community.

  • Gives its resources – financially supports its causes for a lasting impact.


The nomination process

You can nominate yourself, your co-worker(s), your company or your clients so long as they meet the judging criteria for the category. There is no fee to nominate. All submitted are due on April 30, 2024, at 11:59 p.m. ET.


Who judges the awards?


The nominations will be judged by members of the MREF board of directors. All judges must sign a non-disclosure agreement prior to judging awards. Judges will not be allowed to judge categories in which they are nominated. And all attempts will be made to ensure the judges do not know the name of the individual or company they are evaluating.


Award deadlines and important dates


February 7, 2024 – Entry period opens

April 30, 2024 – Nominations close at 11:59 p.m. ET

July 16, 2024 – Winners announced at NYC board networking event

November 19, 2024 – Virtual awards celebration with the Marketing Research and Insight Excellence Awards


Winners will be announced in-person at an MREF board networking event in NYC on July 16, but nominees do not have to be present to win. Winners who attend the July networking event will be given one minute to briefly speak. Winners will also be recognized during the Marketing Research and Insight Excellence Award virtual celebration in November 2024, hosted by Quirk’s.


To learn more and to submit a nomination visit www.mrgivesback.org/awards.


About the Marketing Research Education Foundation (MREF)


The Marketing Research Education Foundation’s mission is to unify, inspire and activate the marketing research community to focus its collective resources to educate children and youth worldwide. With the collective contributions of more than 100 organizations in the industry, the MREF has made a positive impact on the lives of hundreds of children and their families. Visit MRGivesBack.org or contact Alana Gates at alana@mrgivesback.org for more information.

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