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Tiffany Hays, Brad Larson and Kim Harrison Join the MREF Executive Board of Directors

SAINT PAUL, Minnesota – FUEL and The Focus Room CEO Tiffany Hays, Ironwood Insights Group CEO Brad Larson and Focus Forward Founder Kim Harrison have recently joined the Marketing Research Education Foundation’s (MREF) executive board of directors.

The MREF is a high-profile, industry-wide initiative that involves researchers from every level of the marketing research industry across the globe. The foundation uses financial and human resources to provide the tools necessary to give children access to a quality education.

As members of the board, Hays, Larson and Harrison will help drive MREF strategies and initiatives and monitor the organization to ensure it is fulfilling its vision, mission and values.

“I’m honored and humbled to be invited to join the MREF’s executive board at a time when the role of philanthropy-serving organizations has never been more vital. Through many years of service in the marketing research community and philanthropy, I’ve been a longtime admirer of MREF and its collective efforts to educate children and youth worldwide. Having been involved with The Joseph School early on, the heartfelt mission of the MREF connects with me on a personal level. I’m eager to contribute to the advancement of this amazing organization throughout our industry.” – Tiffany Hays

“It is truly an honor to serve with such pillars of the research community that make up the MREF Executive Board. Having spent two years in Peru working with those much less fortunate and having a son with special needs, I fully understand the importance of giving back to those who need it most. Providing children with educational opportunities and the tools they need to learn are critical to a child’s future, and our future. I fully support the mission of the MREF and look forward to expanding our ability to change lives.” – Brad Larson

“I am honored to join the executive MREF board of committed research and insights leaders. The MREF’s mission to unify, inspire and activate the marketing research and insights community by focusing its collective resources to educate children and youth worldwide impacts the lives of so many across the world. Advocating and supporting the education of children, so every child receives the best possible opportunity to learn, is of paramount importance always and possibly even more critical in these especially turbulent global times. Proud of the industrywide generosity, I am thrilled to collaborate with MREF leadership as we all work to inspire change and support youth with essential tools while building the brightest possible future as we drive the MREF’s mission forward." – Kim Harrison

About The Focus Room

The Focus Room has been specializing in U.S. nationwide online and in-person qualitative recruiting for over 30 years. Our bilingual recruiting team and senior level project managers are experts at making sure you have tech-savvy and enthusiastic respondents nationwide, verified to participate in all industry platforms and in-person locations. Our wide range of experience and our expert internal recruitment team provides valuable insight into the U.S. market and gives us the edge needed to fulfill your research objectives. To learn more visit

About FUEL

Our front-to-back fieldwork spans the globe. Our unrivaled field directors mobilize our worldwide network to deliver dependable research that empowers your clients to make smart, forward-thinking, business-boosting decisions with clarity and confidence. We deliver superior access and an unparalleled experience using our premiere global network of moderators, data experts, facilities, recruiters and translators, and leveraging leading-edge technological methodologies and innovations. To learn more visit

About Ironwood Insights Group LLC

Ironwood Insights is a team of expert-level insights consultants who solve critical marketing and business problems for forward-thinking companies. Our seasoned group worked together for years before coming together in this exciting venture. Based on our past success and camaraderie, together, we form a strong team that is dedicated to helping our clients make informed, strategic decisions. Ironwood Insights excels at research design, data collection, analytics and reporting. To learn more visit

About Focus Forward

Focus Forward supports global field teams and researchers with nationwide qualitative recruitment to virtual spaces and in-person places, best in class digital, human and AI transcripts, rapid incentive processing and open-end coding. Our experienced team supports the growth and success of our clients by keeping their researchers focused on moving forward to insights. To learn more visit

About the Marketing Research Education Foundation (MREF)

The Marketing Research Education Foundation’s mission is to unify, inspire and activate the marketing research community to focus its collective resources to educate children and youth worldwide. With the collective contributions of more than 100 organizations in the industry, the MREF has made a positive impact on the lives of hundreds of children and their families. Visit for more information.


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