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The MREF announces marketing partnership with the Insights Association

SAINT PAUL, Minnesota – The Marketing Research Education Foundation (MREF) has announced that it has entered a joint marketing partnership with the Insights Association (IA). The partnership will undertake co-marketing efforts to raise awareness of the endeavors taken by both the MREF and IA.

“We’re honored to partner with the MREF,” commented Melanie Courtright, CEO of the Insights Association. “The MREF has performed extraordinary work, not only in raising much-needed funds for worthy causes but raising awareness of plights suffered by so many throughout the world. IA is committed to assisting the MREF’s efforts and expanding its circle of generous supporters.”

About the Insights Association

The Insights Association (IA) protects and creates demand for the evolving insights and analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive. IA members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens.

About the Marketing Research Education Foundation (MREF)

The Marketing Research Education Foundation’s mission is to unify, inspire and activate the marketing research community to focus its collective resources to educate children and youth worldwide. With the collective contributions of more than 100 organizations in the industry, the MREF has made a positive impact on the lives of hundreds of children and their families. Visit or contact Sarah Freske at for more information.


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