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Purespectrum Chief Product Officer Mark Menig Joins MREF Executive Board of Directors

SAINT PAUL, Minnesota – Purespectrum Chief Product Officer Mark Menig has recently joined the executive board of directors of the Marketing Research Education Foundation (MREF).

The MREF is a high-profile, industry-wide initiative that involves researchers from every level of the marketing research industry across the globe. The foundation uses financial and human resources to provide the tools necessary to give children access to a quality education.

As a member of the board, Menig will help drive MREF strategies and initiatives and monitor the organization to ensure it is fulfilling its vision, mission and values.

“It is truly an honor and privilege to join the MREF Executive Board and have the opportunity to help steward the collective generosity of the research and insights community,” says Menig. “As a father of two young children myself, I know acutely well just how critical it is to equip the world's youth with education as the foundational tool for their future success and innovation. I look forward to working with the rest of the board and the industry as a whole to drive the MREF’s mission forward."

About Purespectrum

PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized for industry-leading data quality. PureSpectrum developed the respondent-level scoring system, PureScore™, and believes their continued success stems from their talent density and dedication to simplicity and quality. To learn more visit

About the Marketing Research Education Foundation (MREF)

The Marketing Research Education Foundation’s mission is to unify, inspire and activate the marketing research community to focus its collective resources to educate children and youth worldwide. With the collective contributions of more than 100 organizations in the industry, the MREF has made a positive impact on the lives of hundreds of children and their families. Visit for more information.


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